PurMedia Launches Domestic and International Web Sites for GT Bicycles PurMedia develops new technology, site architecture and design for GT Bicycles San Diego, CA, January 05, 2004 -- PurMedia, Incorporated, a creative and technology services team in San Diego, California, has just redesigned, redeveloped and launched www.gtbicycles.com. This new site combines GT’s four bicycle disciplines in one comprehensive Web site, and strengthens the overall brand. The new site design and architecture integrates GT Mountain Bikes, GT FreeStyle, GT BMX and GT Pavement bikes, which were formerly housed on individual sites. PurMedia has upgraded the back-end technology and developed this Web site using their trademark object-oriented, one-to-many, relationship-based logic. The entire Web site, including navigation, content, images, and international distributor sites, is database-driven, and can be updated using PurMedia’s content management tools. The staff at GT Corporate is able to add or edit content to their US site. When doing this, the content is simultaneously posted to a staging area, where each International distributor can review and translate it for their corresponding country-based version of the Web site. Each international distributor has control of the content appearing on their sites, and has the ability to keep in sync with the content of the US site. “Being able to assist international dealers with their GT Bicycles Web sites will help strengthen the GT brand worldwide,” said George Stiehl, Manager of Web Site Development for Pacific Cycle, “Not only will all bicycle information and relevant news be consistent, but this new Web site also enhances our international relationships and communication. PurMedia has done an outstanding job fulfilling our needs.” Bicycle photos and specifications can be viewed via an enhanced Flash product catalog, a recent addition to PurMedia’s suite of content management tools. Flash design and technology, mixed in with XML, PHP, and MySql is also used in creating the database-driven site navigation. “This site has really provided an exciting opportunity for us to enhance our content management tools. Not only have we integrated our Flash Interactivity with database-driven content, but we've done it so it can be updated in several different languages and character sets,” said Stan Hurd, Director of Development for PurMedia, Inc. “We have worked with the team at PurMedia for several years now, and they seem to outdo themselves each time with their deliverables. Our Web site technology and design only get better and better,” said George Stiehl, Web site Manager for Pacific Cycle. About Pacific Cycle Pacific Cycle LLC, the largest importer of quality bicycles in the United States, designs, markets, and imports a full range of bicycles under the GT, Schwinn, Mongoose Pro, Mongoose, Pacific, Roadmaster, and Murray names. About PurMedia, Inc. PurMedia, Inc. (pronounced Pure Media) provides individually tailored creative and technology solutions to a wide variety of companies and corporations. We deliver successful products that surpass client expectation and maximize initial investment return. By fusing award-winning graphic and Web design with revolutionary functionality, we form a powerful synergy that can rarely be accomplished by our competition. Our technology capabilities are based on a foundation of experience, knowledge and success that allows us to bring a fresh, out-of-the box approach to Web development, print, branding, and multimedia projects. PurMedia is able to offer enhanced, efficient, self-empowering solution sets to clients and partners that blur traditional boundaries, maximize economies of scale, and ultimately breed success. We take a fluid approach to our projects and offer unique organic and digital skill-sets within a flexible, client-friendly environment. Services: We are proud to offer the following suite of services: : Custom Web Design : Database Integration : Hosting : Multimedia Design and Production : Information Architecture : Online Marketing : Copy Writing : Logo Design, Image and Branding : Print Design and Advertising : Web Consulting, Strategy and Planning ### For Additional Information Contact:    PurMedia, Inc.    619.564.4792    info@purmedia.com    http://www.purmedia.com << Back to List     Back to Top