PurMedia Launches www.digitalforcetech.com PurMedia creates a new branding strategy for Digital Force Technologies. San Diego, California, October 31, 2003 -- PurMedia and Digital Force Technologies (DFT) have just launched www.digitalforcetech.com, the culmination of a new branding effort directed at positioning DFT as a leader in the tactical engineering industry. The new Web site is the latest solution provided by PurMedia, a creative and technology services team in San Diego, California, intended to establish a stronger, more visible corporate identity for DFT. The site is an extension of DFT’s offline collateral and showcases the company’s services, projects, and contact information. “The projects we have completed for DFT have been an exercise in brand harmonization,” said Dan Bucko, PurMedia’s Creative Director. “By creating consistent visuals and messaging across all access-media, corporate identity is strengthened, client confidence is enhanced, and brand equity is achieved. Each element supports the overall brand, establishing a synergy where the combined benefits are greater than the sum of the individual effects.” Other revitalization efforts completed by PurMedia include software interface design and a redesign of traditional business collateral including business cards and letterhead. PurMedia and Digital Force Technologies are also in the process of developing further plans for future projects including user more software interface design, Flash and technology integration. About Digital Force Technologies Digital Force Technologies was founded in 1999 to meet the needs of the United States' National Security by providing rapid, tactical engineering solutions to those customers with special or unique requirements. The rapid evolution of Commercial-Off-The-Shelf (COTS) technologies and their increasing importance to the defense industry has made it clear that defense technology and commercial enterprise must operate as a joint force to meet these requirements. About PurMedia, Inc. PurMedia, Inc. (pronounced Pure Media) provides individually tailored creative and technology solutions to a wide variety of companies and corporations. We deliver successful products that surpass client expectation and maximize initial investment return. By fusing award-winning graphic and Web design with revolutionary functionality, we form a powerful synergy that can rarely be accomplished by our competition. Our technology capabilities are based on a foundation of experience, knowledge and success that allows us to bring a fresh, out-of-the box approach to Web development, print, branding, and multimedia projects. PurMedia is able to offer enhanced, efficient, self-empowering solution sets to clients and partners that blur traditional boundaries, maximize economies of scale, and ultimately breed success. We take a fluid approach to our projects and offer unique organic and digital skill-sets within a flexible, client-friendly environment. Services: We are proud to offer the following suite of services: : Custom Web Design : Database Integration : Hosting : Multimedia Design and Production : Information Architecture : Online Marketing : Copy Writing : Logo Design, Image and Branding : Print Design and Advertising : Web Consulting, Strategy and Planning ### For Additional Information Contact:    PurMedia, Inc.    619.564.4792    info@purmedia.com    http://www.purmedia.com << Back to List     Back to Top