PurMedia Puts Huffy Bicycle’s Green Machine Online PurMedia updates Huffy Bicycles’ Web site with new products and ad campaign for 2003. San Diego, California, June 03, 2003 -- PurMedia, Incorporated, a creative and technology services company in San Diego, California, has just created an online presence for Huffy Bicycle’s new Green Machine and completed multiple updates to the site showcasing the new ad campaign and product lines for 2003. (www.huffybikes.com) The newly added Green Machine section includes an array of promotional treats. These include an interactive Flash tour, desktop wallpapers, screensavers, a downloadable TV commercial, owner’s manual and retail listings on how to find a Green Machine near you. “We had a lot of fun with this project and really enjoyed the opportunity to work with Huffy and their advertising agency to build upon their vision of the Green Machine creative campaign,” said Mike Vaccaro, Director of Operations for PurMedia. “Our creative team seamlessly integrated the new look into the Web site and the end result is truly an integrated experience for the consumer from offline promotions to online promotions.” Other new products added to the Web site are the Huffy Canopy TrikeTM (2003 SGMA Sports Product of the Year), Stilts, Wood Wagons, and new licensed products from Disney Princess, Bob the Builder, Caterpillar and Dora The Explorer. PurMedia also integrated the new Huffy Bicycle ad campaign into the design of the Web site to ensure consistency for their users. “Once again we had the chance to work with Huffy and their advertising agency to integrate a phenomenal new ad campaign into the Web site and create a cohesive brand representation throughout multiple advertising avenues,” said Dan Bucko, Creative Director for PurMedia. About Huffy Bicycle CompanyTM Founded in 1892, Huffy Bicycle Company, based in Dayton, Ohio, is the Best Selling bicycle Brand in the United States. For the location of authorized Huffy Bicycle dealers visit www.huffybikes.com. Huffy, Get One. Have Fun! About PurMedia, Inc. PurMedia, Inc. (pronounced Pure Media) provides individually tailored creative and technology solutions to a wide variety of companies and corporations. We deliver successful products that surpass client expectation and maximize initial investment return. By fusing award-winning graphic and Web design with revolutionary functionality, we form a powerful synergy that can rarely be accomplished by our competition. Our technology capabilities are based on a foundation of experience, knowledge and success that allows us to bring a fresh, out-of-the box approach to Web development, print, branding, and multimedia projects. PurMedia is able to offer enhanced, efficient, self-empowering solution sets to clients and partners that blur traditional boundaries, maximize economies of scale, and ultimately breed success. We take a fluid approach to our projects and offer unique organic and digital skill-sets within a flexible, client-friendly environment. Services: We are proud to offer the following suite of services: : Custom Web Design : Database Integration : Hosting : Multimedia Design and Production : Information Architecture : Online Marketing : Copy Writing : Logo Design, Image and Branding : Print Design and Advertising : Web Consulting, Strategy and Planning ### For Additional Information Contact:    PurMedia, Inc.    619.564.4792    info@purmedia.com    http://www.purmedia.com << Back to List     Back to Top