PurMedia Launches FamilyBiking.com PurMedia creates identity and Web presence for FamilyBiking.com. San Diego, California, May 30, 2003 -- PurMedia, Incorporated, a creative and technology services team in San Diego, California, proudly announces the launch of FamilyBiking.com (www.familybiking.com). FamilyBiking.com is a consumer-focused Web site designed by PurMedia, and sponsored by Schwinn Bicycles created to get everyday consumers more interested in riding their bikes. The site was designed to be visually compelling, easy to use, and easy to navigate. Information on the site includes picking the right bike, bike safety tips, ride planning, and riding techniques. Some of the site’s content is provided by Rodale Press, publisher of Bicycling and Mountain Bike magazines. PurMedia designed the logo, created the tagline, and designed and produced the Web site for advertising this new brand. “It’s a treat to work with a client who knows exactly what they want to portray in their brand and Web site,” said Tina Newhouse, Project Manager for PurMedia. “From the get-go, this fast-paced project was challenging, fun, and in the end, a great success”. About Schwinn Bicycles The Schwinn brand is part of Pacific Cycle LLC, the largest importer of quality bicycles in the United States, which designs, markets, and imports a full range of bicycles and bike related products under the GT, Schwinn, Mongoose Pro, Mongoose, Pacific, Roadmaster, InSTEP, and Murray names. About PurMedia, Inc. PurMedia, Inc. (pronounced Pure Media) provides individually tailored creative and technology solutions to a wide variety of companies and corporations. We deliver successful products that surpass client expectation and maximize initial investment return. By fusing award-winning graphic and Web design with revolutionary functionality, we form a powerful synergy that can rarely be accomplished by our competition. Our technology capabilities are based on a foundation of experience, knowledge and success that allows us to bring a fresh, out-of-the box approach to Web development, print, branding, and multimedia projects. PurMedia is able to offer enhanced, efficient, self-empowering solution sets to clients and partners that blur traditional boundaries, maximize economies of scale, and ultimately breed success. We take a fluid approach to our projects and offer unique organic and digital skill-sets within a flexible, client-friendly environment. Services: We are proud to offer the following suite of services: : Custom Web Design : Database Integration : Hosting : Multimedia Design and Production : Information Architecture : Online Marketing : Copy Writing : Logo Design, Image and Branding : Print Design and Advertising : Web Consulting, Strategy and Planning ### For Additional Information Contact:    PurMedia, Inc.    619.564.4792    info@purmedia.com    http://www.purmedia.com << Back to List     Back to Top