PurMedia, Inc. Launches Huffy Bikes Web Site

Springboro, OH, October 16, 2001 -- Purmedia Incorporated has redesigned and launched a new online presence for Huffy Bicycles. Huffy Bikes are comfortable, fun, easy to ride and built to last. Huffy Bicycle Company has over a century of cycling experience. All this and more are now available at at www.huffybikes.com.

Through the new site, bike enthusiasts and customers can see all of Huffy’s bike products, download owner’s manuals, and learn about Huffy’s heritage. The site also offers a Store Locator to find Huffy retail stores throughout the country.

Purmedia’s team of developers redesigned Huffy’s online presence to have a consistent look and feel, and re-architected the entire site to create a simple, consistent flow with both navigation and content.

"Huffy Bicycle Company searched extensively for a web design company that would provide us with the best site at a reasonable cost. The staff at PurMedia exhibited the ability to listen and fully understand our needs. PurMedia did extensive research prior to putting our site together to insure that they had all the information needed up front. Because of their professionalism, we were able to set up the details of the web site in a relatively short time. They provided us with a site that features outstanding design on the very first pass. The site not only captivates your interest, but is also very easy to navigate. Since our launch on October 16th, 2001, Huffy Bicycle Company has experienced a significant increase in unique visitors and have received nothing but compliments. The staff at Purmedia was very thorough, friendly, professional and easy to work with. Huffy Bicycle Company would highly recommend PurMedia to anyone looking to launch a new web site or refresh an existing web site.” Said Vice President of Sales & Marketing Bill Smith.

About Huffy
Founded in 1892, Huffy Bicycle Company., based in Dayton, Ohio., is the largest seller of bicycles in the world. Its leadership position in the bicycle industry clearly makes Huffy Bicycles "America's First Choice". For the location of authorized Huffy Bicycle dealers visit www.huffybikes.com.



About PurMedia, Inc.
PurMedia, Inc. (pronounced Pure Media) provides individually tailored creative and technology solutions to a wide variety of companies and corporations. We deliver successful products that surpass client expectation and maximize initial investment return. By fusing award-winning graphic and Web design with revolutionary functionality, we form a powerful synergy that can rarely be accomplished by our competition. Our technology capabilities are based on a foundation of experience, knowledge and success that allows us to bring a fresh, out-of-the box approach to Web development, print, branding, and multimedia projects.

PurMedia is able to offer enhanced, efficient, self-empowering solution sets to clients and partners that blur traditional boundaries, maximize economies of scale, and ultimately breed success. We take a fluid approach to our projects and offer unique organic and digital skill-sets within a flexible, client-friendly environment.

Services:
We are proud to offer the following suite of services:
: Custom Web Design
: Database Integration
: Hosting
: Multimedia Design and Production
: Information Architecture
: Online Marketing
: Copy Writing
: Logo Design, Image and Branding
: Print Design and Advertising
: Web Consulting, Strategy and Planning

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For Additional Information Contact:

   PurMedia, Inc.
   619.564.4792
   info@purmedia.com
   http://www.purmedia.com


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